We have a legitimate interest in understanding your opinions and collecting information relevant to our organization. If the survey is provided by a third party service provider, the third party's privacy policy applies to the collection, use, and disclosure of your information. When you participate in a survey we collect additional information that you provide through the survey. We have a legitimate interest in fulfilling our promotions. We collect information that you provide as part of a co-branded promotion with another company.

We use your information to perform our contract to provide you with products or services. We use reasonable efforts to protect such payment card information from unauthorized access, use, or disclosure (for more information please see the section below titled “How We Protect Personal Information”). We collect your name, billing address, shipping address, e-mail address, phone number, and payment card information when you place an order. We have a legitimate interest in identifying unique visitors, and in understanding how users interact with us on their mobile devices. We collect information from your mobile device such as unique identifying information broadcast from your device when visiting our website or when visiting one of our stores.

We also have a legitimate interest in sharing information about our products or services, and we use your email address or postal address to share such information. Where required by law, we have obtained your consent to share information about our products or services, and we use your email address or postal address to share such information. When you sign up for one of our mailing lists we collect your email address or postal address. That administration includes, among other things, communicating with you about program benefits, providing you with membership benefits, detecting security incidents, and protecting against malicious, deceptive, fraudulent, or illegal activity. We have a legitimate interest administering our loyalty and rewards programs. If you sign up for one of our loyalty or rewards programs, we collect your name and contact information (such as email address and telephone number). We have a legitimate interest in receiving, and acting upon, your feedback or issues. If you provide us feedback or contact us for support we will collect your name and e-mail address and possibly other personal information, as well as any other content that you send to us in order to reply. We also have a legitimate interest in using your information to have efficient staffing and work force operations. In some contexts, we are required by law to collect information about our employees. Employees are provided a separate privacy notice that relates to employment data. If you apply for a job, we collect information necessary to process your application or to retain you as an employee. We have a legitimate interest in understanding how you interact with our communications to you. If you receive email from us, we use certain tools to capture data related to when you open our message, click on any links or banners it contains and make purchases. In some contexts, our use is also based upon your consent to provide us with geolocation information. We have a legitimate interest in understanding our users and providing tailored services and products. When you use one of our Apps we collect your location from the GPS, Wi-Fi, and/or cellular technology in your device to determine your distance from a store. We may collect information from you, such as your age or location. Accounts can be used for easy checkout and to save your preferences and transaction history. We have a legitimate interest in providing account relating functionalities to our users. We collect your name and contact information when you create an account.

Primary Purpose for Collection and Use of Information The following provides examples of the types of information that some of our concepts collect about you and how we use the information. We collect both types of information about you. Non-personal information means information that does not directly identify you or your household. Personal information means information that allows someone to identify or contact you or your household. The 'affiliates' referred to in this Privacy Policy includes concepts such as Buy Buy Baby, and such other affiliates as we may acquire or launch from time to time. This Privacy Policy describes how Buy Buy Baby and its affiliates collect, use, and share personal information, unless a particular affiliate has a different Privacy Policy posted on its website, in which case that Privacy Policy shall describe that affiliate's collection, use, and sharing of personal information.

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